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The automation of creativity: scary but inevitable

· AI

The Drum Magazine explored the role of artificial intelligence (AI) in advertising.

Martin Talks, founder of consultancy Matomico and former FCB digital chief, says: “There is a certain feeling in the creative industries that it won’t happen to us. That is not the case. AI is already having an impact on the advertising and creative industries – the robots are most definitely coming.

“The defence to that is really pushing ourselves more on creative, as brands and agencies. Clients need to be bolder and stop asking for big ideas while only funding small ones.”

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