• Matomico

    Digital disruption company

    "Digital culture eats digital transformation for breakfast" Martin Talks.


    Businesses and people are all on a journey of digital transformation. But too often that is just a way of supporting Business As Usual. There are powerful technologies developing fast from artificial intelligence to robots, virtual reality to augmented reality, the Internet of Things to wearables, blockchain to cryptocurrencies. To take advantage of the exciting opportunities that exist today, we need to empower ourselves and our staff with digital fluency in these technologies, encourage curiosity and get involved in experimentation. This is about building a new culture that embraces the Fourth Industrial Revolution but plays to the strengths of our people.

  • Services

    Digital transformation and innovation 


    Training on digital culture, trends and innovation.

    All businesses want their staff to think more creatively and to be more open to ideas. Digital Disruption School has been developed to achieve just that. An online course to open minds to the potential practical applications of new technologies. Find out more here.


    Inspiring, challenging and energising audiences.

    Recent keynotes include events with Zendesk, Vodafone, Shell, Sainsbury's, Google, Harvey Nash, Zurich Financial, Content Marketing Association, Econsultancy, isportconnect, Platforum and Marketing Week Live.


    Meet the companies and people at the leading edge

    We organise tech safaris to meet companies at the leading edge of technology in London, Stokholm and beyond. Most recent: Air New Zealand meeting insight tech companies in London.

    Consultancy and prototyping

    Consultancy for the digital age involves doing and making things

    We believe in a practical approach to digital and as well as talking about digital culture, we build prototypes and help you adopt agile and lean methodologies so you can transform your business and culture fast.  


    Helping you realise your remarkable potential.

    Working with entrepreneurs, leaders and their teams to help them realise their remarkable potential. Includes advice for launch, growth and exit. Current clients include Deliberate PR and Liveminds.

    New business and partnerships

    Gaining you clients and setting up new business pipelines

    You've got a great business; you just need to find the right people to talk with about it. That's where we can help from setting you up with a compelling sales proposition, to generating leads, to establishing your new business pipeline, to developing partnerships.

  • Clients

    Helping some of the world's biggest and best to innovate in a digital world: from large companies, to disruptive entrepreneurs, to forward thinking organisations.



    "The future is exciting. Ready?" Martin Talks spoke at the new global brand launch in Budapest, Hungary, in October 2017.



    Providing energy to a Shell international conference with key notes on Digital Disruption and Big Data. Helping the digital mindset shift in staff to stimulate greater digital fluency, curiosity and experimentation.


    Customer services

    'Emotional Intelligence in a time of Artificial Intelligence'. Keynote at Zendesk's Relate Live event in New York.

    Air New Zealand

    Technology safari

    Seeing is believing. We believe that even in these days of digital communications, if you really want to understand what's going on out there, you need to go and meet companies at the forefront of technology. So we introduced Air New Zealand to companies at the leading edge of customer and employee insight technologies in London.


    Digital Culture

    Consultancy on how to build a positive culture in the digital age. It's as much what you don't do with digital, as what you do with it. Digital transformation is about people rather than technology. You do need the right technology and processes, but the right mindset is the key to unlocking digital's potential.

    TGI Fridays

    Future proofing

    We helped TGI Friday's plan what technology it wishes to introduce to its restaurants in the next few years. What is right for one company, is not right for another. It requires alignment to the company's Purpose. So we created a technology manifesto to help filter current and future technologies.


    Virtual reality

    We enabled students and their parents, whilst still being in China, to walk around Student.com's accommodation in London. We did this through the power of virtual reality and gave away branded 10x Spex VR viewers at student fairs in China to make this happen. The results were very exciting with multiple activations of the VR app per VR viewer.


    Digital transformation in healthcare

    Mundipharma is interested in healthcare beyond the pill. We looked at the use of wearable technology in key sectors of interest and explored the future of healthcare. We then participated in a company event in Milan where the findings were presented to the Board and discussed.


    Digital governance

    It's great when an organisation is enthusiastic about digital transformation. But sometimes this can lead to chaos as individual units all initiate their own projects. We advised on creating a digital governance structure to bring order to the multiple digital projects being run in a complex organisation.


    Mindfulness in business

    Effective leadership in a digital age is not about working longer, faster, harder. Mindfulness training was provided to a senior team at PWC in order to build resilience and effectiveness in the context of busy work lives in the distracting digital age.

    Yesss Electrical

    Leadership in a digital world

    We ran a two-day workshop with the senior management team to get everyone excited about digital transformation, fluent in digital terminology and equipped with short, medium and long term plans to generate revenue and save costs.


    Domain strategy

    We helped Skype negotiate the increasingly complex world of domain names and Top Level Domains by creating a clear strategy and recommendations.


    Regulatory change

    Helping Camelot and the Gambling Commission work together to tackle regulatory challenges caused by rapid changes of customer expectation in an increasingly digital world.

    Deliberate PR


    Helping a fast growing and exciting PR company focused on technology companies, to manage its growth, inspire its staff and maintain its momentum.



    Working with the leaders of an innovative new online qualitative research platform to help them disrupt the research market. 



    Digital trends expert for Google's learning programme, Squared. We also lead webinars on the new Customer Journey, Innovation and the impact of digital.

  • Thoughts

    An eclectic range of thoughts about culture in a digital age

  • Reports

    We spend time understanding the very latest in digital trends and thinking about the future and publish reports directly or via our sister company 10x Army.

    To survive and thrive in the AI revolution

    Artificial intelligence is able to bring together disparate data, platforms and technology to deliver against the ever-rising customer expectations. Consequently, companies must continue to adapt. Indeed, we will all need to adapt our jobs as all roles will be impacted by artificial intelligence.


    This is not the stuff of Hollywood films where menacing robots drive out humans, but the practical stuff of task-based artificial intelligence: narrowly focused powerful capabilities that artificial intelligence offers to marketers right now.


    To thrive and survive in the AI revolution, marketers should engage with AI and not avoid it.


    Report published through Econsultancy.


    How digital technology and neuroscience can be used to create more customer-centric organisations. Welcome to the matrix and beyond.

    The traditional purchase funnel is no longer an adequate model for marketers, with customer behavior becoming less linear and predictable. This research introduces the Customer Journey Matrix as a tool for planning marketing activities and thinking about how emerging technology can be successfully harnessed by retailers.

    In this report, we also consider how findings from the fields of behavioral economics and neuroscience can inform how digital marketers can optimize the customer journey.


    The report sections include the following:

    • How customer decision journeys have been looked at in the past
    • Changes to the customer journey brought about by digital
    • New technologies that could further disrupt how brands interact with customers
    • The psychology of decision making
    • New strategies for the retail environment where physical and virtual realities blur

    Examples and case studies throughout.

    By Martin Talks. Available via ClickZ.

    This report will demystify the world of artificial intelligence and give you practical information on how AI can be used in marketing now and in the future.

    A comprehensive report on AI and how it can be used in marketing.

    Artificial intelligence (AI) is quickly establishing itself as a field of great potential value to business and marketers.


    This 34-page report spells out how marketers can benefit from developments in AI, while helping you to develop your point of view on this fascinating subject.


    Report author Martin Talks, an expert in digital transformation and emerging technology, demystifies what is actually meant by artificial intelligence, and how organisations across different sectors can start to approach different use cases.

    What you will learn from the report:

    • A short history of AI
    • AI predictions
    • Why all the excitement about artificial intelligence now?
    • Barriers to adoption
    • AI solutions for marketing
    • How to approach AI
    • Implications for marketers

    Examples and case studies throughout.

    By Martin Talks. Available via ClickZ.

    This report will demystify the world of virtual reality and explain how it can form part of your marketing ecosystem.

    The boundaries between what we have known as ‘reality’ and ‘virtual reality’ are rapidly collapsing. An experience online is as meaningful to many as an experience in the physical world. And both can interact with each other.

    Virtual reality allows people to experience a brand’s offering in a real and visceral way that other media cannot equal. It can transport people to a stadium, a holiday destination or a shop. It can do this with animation or real video. It can even do this in real-time with live streaming. The possibilities for selling experiences, educating and entertainment are endless.


    Examples and case studies throughout.

    By Martin Talks @ 10x Army. Available via Econsultancy. 

    This report will demystify the world of wearable technology, give you an overview of the current state of wearables in key markets and explain how your company can succeed in the wearable space.

    It will explain wearables’ part of the trend towards ubiquitous computing, including how it relates to mobile, Internet of Things (IoT), cloud computing and big data. Above all it will reveal the formula for success in an increasingly wearable world.


    Examples and case studies throughout.


    By Martin Talks @ 10x Army. Available via Econsultancy.

    This report will demystify the world of the Internet of Things in a way that marcoms professionals and the C-Suite will find accessible, useful and relevant.

    It will explain IoT's part of the trend towards ubiquitous computing, including how it relates to mobile, wearables, cloud computing and big data. Above all it will reveal the formula for success in an increasingly connected world.


    Examples and case studies throughout.


    By Martin Talks @ 10x Army. Available via Econsultancy.

  • Meet the founder

    Martin Talks

    The only way is up!

    Martin Talks provides inspiration and consultancy to help companies and their people be future proofed and thrive in an increasingly digital world. He is a regular keynote speaker at global events, in webinars and on television (BBC, Sky, Channel 5). He is a Digital Trends expert for Google and also provides advice to a range of companies and organisations around the world. His background is as an entrepreneur who listed an online shares company on the London Stock Exchange and founded and sold a global digital marketing agency.


    He'd love to meet you, so do get in contact.

  • Let's have a cuppa

    We'd love to hear from you

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