• Matomico

    Digital disruption company

    "Digital culture eats digital transformation for breakfast" Martin Talks.

     

    Businesses and people are all on a journey of digital transformation. But too often that is just a way of supporting Business As Usual. There are powerful technologies developing fast from artificial intelligence to robots, virtual reality to augmented reality, the Internet of Things to wearables, blockchain to cryptocurrencies. To take advantage of the exciting opportunities that exist today, we need to empower ourselves and our staff with digital fluency in these technologies, encourage curiosity and get involved in experimentation. This is about building a new culture that embraces the Fourth Industrial Revolution.

  • Services

    Digital transformation and innovation 

    Consultancy and prototyping

    Consultancy for the digital age involves doing and making things

    We believe in a practical approach to digital and as well as talking about digital culture, we build prototypes and help you adopt agile and lean methodologies so you can transform your business and culture fast.  

    Training

    Training on digital culture, trends and innovation.

    All businesses want their staff to think more creatively and to be more open to ideas. Digital Disruption School has been developed to achieve just that. An online course to open minds to the potential practical applications of new technologies. Find out more here.

    Advisory

    Helping you realise your remarkable potential.

    Working with entrepreneurs, leaders and their teams to help them realise their remarkable potential. Includes advice for launch, growth and exit.

    Keynotes 

    Inspiring, challenging and energising audiences.

    Recent keynotes include events with Harvey Nash, Zurich Financial, Content Marketing Association, Econsultancy, isportconnect, Platforum and Marketing Week Live.

  • Prototyping new technology

    Consultancy for the digital age involves doing and making things, testing them with your audience and iterating. We will help you understand the latest technology and develop lean prototypes that fit your strategy.

    Chatbots

    Transform the customer experience with chatbots. They can deliver your content, provide customer service and drive transactions. Try out our prototype chatbot, Talksybot, below.

    Chatbots can be simple text based interactions, or try our chatbot linked to an avatar, below. Turn up your speakers, type a question in the text box and Talksybot will chat with you. NB. This prototype is built in Flash so won't be viewable from an iPhone, iPad or on browsers without Flash activated.

    But we can build in a range of formats and can integrate into your website, Twitter, Facebook, Skype, Slack etc.

    Virtual Reality

    The Empathy Machine

    Virtual reality

    Want to create empathy with what you do? Then virtual reality is the answer. Virtual reality viewers have been described as empathy machines as they can put a person in the shoes of another. They can be taken to another presence and totally immersed in an experience. We work with our sister company, 10x Army, and make virtual reality experiences and viewers to take what you do to a whole new dimension.

  • Clients

    Helping some of the world's biggest and best to innovate in a digital world: from large companies, to disruptive entrepreneurs, to forward thinking organisations.

    GE

    Digital Culture

    Consultancy on how to build a positive culture in the digital age. It's as much what you don't do with digital, as what you do with it. Digital transformation is about people rather than technology. You do need the right technology and processes, but the right mindset is the key to unlocking digital's potential.

    TGI Fridays

    Technology

    We helped TGI Friday's plan what technology it wishes to introduce to its restaurants in the next few years. What is right for one company, is not right for another. It requires alignment to the company's Purpose. So we created a technology manifesto to help filter current and future technologies.

    Student.com

    Virtual reality

    We enabled students and their parents, whilst still being in China, to walk around Student.com's accommodation in London. We did this through the power of virtual reality and gave away branded 10x Spex VR viewers at student fairs in China to make this happen. The results were very exciting with multiple activations of the VR app per VR viewer.

    Mundipharma

    Digital transformation in healthcare

    Mundipharma is interested in healthcare beyond the pill. We looked at the use of wearable technology in key sectors of interest and explored the future of healthcare. We then participated in a company event in Milan where the findings were presented to the Board and discussed.

    ACCA

    Digital governance

    It's great when an organisation is enthusiastic about digital transformation. But sometimes this can lead to chaos as individual units all initiate their own projects. We advised on creating a digital governance structure to bring order to the multiple digital projects being run in a complex organisation.

    PWC

    Mindfulness in business

    Effective leadership in a digital age is not about working longer, faster, harder. Mindfulness training was provided to a senior team at PWC in order to build resilience and effectiveness in the context of busy work lives in the distracting digital age.

    Yesss Electrical

    Leadership in a digital world

    We ran a two-day workshop with the senior management team to get everyone excited about digital transformation, fluent in digital terminology and equipped with short, medium and long term plans to generate revenue and save costs.

    Skype

    Domain strategy

    We helped Skype negotiate the increasingly complex world of domain names and Top Level Domains by creating a clear strategy and recommendations.

    Orange

    Ecommerce

    We conducted an audit and made recommendations for their global ecommerce sites.

    Nature Made

    Digital transformation

    Helping an FMCG brand understand what it needs to do internally and externally to begin its digital transformation.

    Camelot

    Regulatory change

    Helping Camelot and the Gambling Commission work together to tackle regulatory challenges caused by rapid changes of customer expectation in an increasingly digital world.

    Deliberate PR

    Culture

    Helping a fast growing and exciting PR company focused on technology companies, to manage its growth, inspire its staff and maintain its momentum.

    Liveminds

    Momentum

    Working with the leaders of an innovative new online qualitative research platform to help them disrupt the research market. 

    Conversion

    Business development

    Conversion are brilliant at conversion rate optimisation and we helped them develop a new business strategy based on clear Purpose.

    Qualifa

    Purpose

    Helping clarify the business Purpose for a leading B2B leads company. B2B is about H2H (Human to Human)

    The Academy of Business Leaders

    Agile and innovation

    Leading classes on how businesses can innovate and introduce more agile working methods.

    Google

    Training

    Digital trends expert for Google's learning programme, Squared. We also lead webinars on the new Customer Journey, Innovation and the impact of digital.

    Econsultancy

    Digital trends, Wearable tech, IoT and VR

    Leading workshops and writing reports on Wearable Technology, the Internet of Things and Virtual Reality.

    WhyHealth

    Healthcare

    Proving consultancy on healthcare communications for an increasingly digital world.

  • Thoughts

    An eclectic range of thoughts about culture in a digital age

  • Reports

    We spend time understanding the very latest in digital trends and thinking about the future and publish reports directly or via our sister company 10x Army.

    To survive and thrive in the AI revolution

    Artificial intelligence is able to bring together disparate data, platforms and technology to deliver against the ever-rising customer expectations. Consequently, companies must continue to adapt. Indeed, we will all need to adapt our jobs as all roles will be impacted by artificial intelligence.

     

    This is not the stuff of Hollywood films where menacing robots drive out humans, but the practical stuff of task-based artificial intelligence: narrowly focused powerful capabilities that artificial intelligence offers to marketers right now.

     

    To thrive and survive in the AI revolution, marketers should engage with AI and not avoid it.

     

    Report published through Econsultancy.

     

    How digital technology and neuroscience can be used to create more customer-centric organisations. Welcome to the matrix and beyond.

    The traditional purchase funnel is no longer an adequate model for marketers, with customer behavior becoming less linear and predictable. This research introduces the Customer Journey Matrix as a tool for planning marketing activities and thinking about how emerging technology can be successfully harnessed by retailers.

    In this report, we also consider how findings from the fields of behavioral economics and neuroscience can inform how digital marketers can optimize the customer journey.

     

    The report sections include the following:

    • How customer decision journeys have been looked at in the past
    • Changes to the customer journey brought about by digital
    • New technologies that could further disrupt how brands interact with customers
    • The psychology of decision making
    • New strategies for the retail environment where physical and virtual realities blur

    Examples and case studies throughout.


    By Martin Talks. Available via ClickZ.

    This report will demystify the world of artificial intelligence and give you practical information on how AI can be used in marketing now and in the future.

    A comprehensive report on AI and how it can be used in marketing.

    Artificial intelligence (AI) is quickly establishing itself as a field of great potential value to business and marketers.

     

    This 34-page report spells out how marketers can benefit from developments in AI, while helping you to develop your point of view on this fascinating subject.

     

    Report author Martin Talks, an expert in digital transformation and emerging technology, demystifies what is actually meant by artificial intelligence, and how organisations across different sectors can start to approach different use cases.

    What you will learn from the report:

    • A short history of AI
    • AI predictions
    • Why all the excitement about artificial intelligence now?
    • Barriers to adoption
    • AI solutions for marketing
    • How to approach AI
    • Implications for marketers

    Examples and case studies throughout.


    By Martin Talks. Available via ClickZ.

    This report will demystify the world of virtual reality and explain how it can form part of your marketing ecosystem.

    The boundaries between what we have known as ‘reality’ and ‘virtual reality’ are rapidly collapsing. An experience online is as meaningful to many as an experience in the physical world. And both can interact with each other.


    Virtual reality allows people to experience a brand’s offering in a real and visceral way that other media cannot equal. It can transport people to a stadium, a holiday destination or a shop. It can do this with animation or real video. It can even do this in real-time with live streaming. The possibilities for selling experiences, educating and entertainment are endless.

     

    Examples and case studies throughout.


    By Martin Talks @ 10x Army. Available via Econsultancy. 

    This report will demystify the world of wearable technology, give you an overview of the current state of wearables in key markets and explain how your company can succeed in the wearable space.

    It will explain wearables’ part of the trend towards ubiquitous computing, including how it relates to mobile, Internet of Things (IoT), cloud computing and big data. Above all it will reveal the formula for success in an increasingly wearable world.

     

    Examples and case studies throughout.

     

    By Martin Talks @ 10x Army. Available via Econsultancy.

    This report will demystify the world of the Internet of Things in a way that marcoms professionals and the C-Suite will find accessible, useful and relevant.

    It will explain IoT's part of the trend towards ubiquitous computing, including how it relates to mobile, wearables, cloud computing and big data. Above all it will reveal the formula for success in an increasingly connected world.

     

    Examples and case studies throughout.

     

    By Martin Talks @ 10x Army. Available via Econsultancy.

  • Meet the founder

    Martin Talks

    The only way is up!

    A business innovation and transformation expert for the digital age, he helps entrepreneurs and leading business people gain momentum and to realise their remarkable potential. He regularly speak at events, runs workshops, provides consultancy, mentoring and inspiration to businesses.

     

    He practices what he preaches:

    • He empowered private investors with broker depth shares information at ADVFN.com, which he helped list on the London Stock Exchange in 2000;
    • He founded the digital marketing agency, Blue Barracuda, that he sold to the Draftfcb Group of Companies (part of IPG) in 2011;
    • He was Global Digital Lead for the Draftfcb Group;
    • He has founded a future technology business, 10x Army, to develop solutions and help brands. They have developed their own virtual reality viewer, the 10x Spex;
    • He is running Digital Detoxing to help ensure digital is not toxic by offering: adventures, mindfulness and community building within businesses;
    • He is a Digital Trends Expert for Google; and
    • He draws cartoons on technology at Burning Phone.

    He'd love to meet you, so do get in contact.

  • News and views

  • Let's have a cuppa

    We'd love to hear from you

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